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🤝 Apology Emails

Apology Email to a Customer for Poor Service

Use this template when a customer has had a negative service experience and you need to acknowledge the problem, apologize sincerely, and outline steps to make things right. This email is appropriate for situations involving long wait times, unhelpful staff, or any interaction that fell below the expected standard.

Subject: Our Sincere Apologies for Your Recent Experience Dear [Customer's Name],
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How to customize this template quickly

  1. Replace each placeholder with your real details.
  2. Adjust one sentence for your exact timeline and context.
  3. Read once for tone, then send.

Key placeholders in this version

[Customer's Name][Company Name][date of incident][specific issue, e.g., you experienced an unacceptably long wait time when you visited our store, the representative you spoke with was unhelpful and dismissive of your concerns, your service request was handled incorrectly and required multiple follow-up calls][specific corrective action, e.g., additional training for our customer-facing staff, a review of our scheduling procedures to reduce wait times, updated protocols for handling service escalations][specific remedy, e.g., a full refund on your recent purchase, a complimentary service on your next visit, a discount code for your next order, a direct line to our senior support team for your future needs][your phone number][your email address]

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